Join us on 5th February 2020 for a half day event dedicated to your digital marketing needs with inspiring expert sessions and an innovative and interactive tour. Like no other.
Community Pavilion
Room 1
Petra Andrade | Conrad Electronic
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Community Pavilion
Community Pavilion
Room 1
Community Pavilion
Community Pavilion
Room 1
Arpit Gupta | The Juice + Company
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Registration
Adobe Welcome
Customer Speaker | Efficient Marketing Operations | Strategy valuu by PostFinance
In this session valuu by PostFinance will display how they use Adobe technology to improve their business.
Adobe Speakers Corner | Content Velocity
Are you meeting the need of your consumers and users when it comes to customer experience? Recent research from Adobe shows that a poor experience turns consumers off to the brand - one in three consumers from France and the UK say they would never engage with an organisation again following a bad experience.
Great experiences demand great content. How will you support the growth in new content required to drive demand, engagement, and conversion throughout the customer journey, at the pace required by today’s consumers, without the tools to help you scale?
Many brands are challenged in this area with siloed systems for creating and managing content, resulting in difficulty to find existing content, duplication of assets, and lack of content consistency and governance across geos and channels.
Siloed systems and multiple complicated manual processes reduce your content velocity.
Join this session to learn:
Interactive Tour | Adobe
Embark on an interactive Tour through Customer Experience like no other. See what happens when you focus on the customer and explore the world of possibilities that the Adobe Experience Cloud has to offer.
Experience Demo Booths & Partner Booths
Interactive Tour | Adobe
Embark on an interactive Tour through Customer Experience like no other. See what happens when you focus on the customer and explore the world of possibilities that the Adobe Experience Cloud has to offer.
Customer Speaker | A streamlined Adobe Experience Manager Platform
In this session Conrad Electronic will display how they use Adobe technology to improve their business.
Adobe Speakers Corner | Cross-Channel-Marketing
As businesses increasingly focus on customers, they see that they’re not one-dimensional, simple and static personas. And there are nearly infinite ways to engage with brands in the digital world, which adds yet another layer of complexity. As consumers we bounce across devices, locations, and channels so much now, we’re not even consciously aware of it.
For marketers it is hard to keep up with these ever-evolving customer expectations that are dramatically changing for every kind of organisation (B2C and B2B) - and at an incredible speed. Recent studies show that only four percent of businesses rate their ability to take in (real-time) customer signals “exceptional” and just three percent have all channels connected to achieve true cross-channel personalisation.
What a marketer really needs is the ability to connect the dots easily and quickly between data, content and the delivery of messages/offers to orchestrate the optimal experience. You need a solution to design, execute, and personalise your marketing across channels, while improving customer experiences on every device and touchpoint.
So how do you consistently connect with people across their every dimension?
Join this session to learn how to:
Experience Demo Booths & Partner Booths
Interactive Tour | Adobe
Embark on an interactive Tour through Customer Experience like no other. See what happens when you focus on the customer and explore the world of possibilities that the Adobe Experience Cloud has to offer.
Customer Speaker | Digital Business Transaction - Contracts Without Paper
In this session Swisscom will display how they use Adobe technology to improve their business.
Adobe Speakers Corner | Customer Intelligence
Bringing information together from numerous data sources alone is not going to resolve your challenge to underpin your experiences with the relevant customer intelligence. Processing those different datapoints from multiple channels, devices and data formats into easy-to-create business insights, leveraging machine learning and other artificial intelligence capabilities enables you to benefit from capabilities like anomaly detection and others.
Want to understand how we can help you? Meet Adobe´s Virtual Analyst – our approach to bringing together a set of functionalities, based on our analysis workspace, which expands your team through always-on, 24/7 performance, and lets you focus on the business-critical decisions from those insights.
Join this session to learn:
Experience Demo Booths & Partner Booths
Interactive Tour | Adobe
Embark on an interactive Tour through Customer Experience like no other. See what happens when you focus on the customer and explore the world of possibilities that the Adobe Experience Cloud has to offer.
Customer Speaker | Going global with Adobe Experience Manager
Delivering great digital experiences to customers regardless of their location, language, or culture, is crucial for an international business. Global site structure with local flexibility, content translation, cross-company governance in a de-centralised matrix organisation are just some of many important aspects to consider when it comes to a successful global experience strategy. Discover how Sika, a specialty chemical company, thanks to a strong partnership between Business & IT teams, has become ready for the world by leveraging best practices for global experience management.
Adobe Speakers Corner | Real-Time Customer Profile
One-to-one personalisation... Personalisation at scale... Individualisation... Personalised journeys... Whatever your buzz word is, the ability to understand both the historical context of your customer and what they are doing right here, right now, is fundamental to be able to serve that customer with the right message in the right format at the right time.
So how do we do that? Many of us have data warehouses and CRM systems, but are failing to leverage this data fast enough to make a difference in today's digital world - much less marry the digital world with the off-line world.
Now that we have a complete view of the customer, how do we action that information in real-time and with the benefits of AI and Machine Learning to gain insights and to test-out the 'best' next action or content item?
Join this session to learn:
Interactive Tour | Adobe
Embark on an interactive Tour through Customer Experience like no other. See what happens when you focus on the customer and explore the world of possibilities that the Adobe Experience Cloud has to offer.
Experience Demo Booths & Partner Booths
Luminary Keynote
Adobe Closing
Networking lunch
Adobe Welcome
Customer Speaker | Efficient Marketing Operations - Implementation | valuu by PostFinance
Adobe Speakers Corner | Content Velocity
Are you meeting the need of your consumers and users when it comes to customer experience? Recent research from Adobe shows that a poor experience turns consumers off to the brand - one in three consumers from France and the UK say they would never engage with an organisation again following a bad experience.
Great experiences demand great content. How will you support the growth in new content required to drive demand, engagement, and conversion throughout the customer journey, at the pace required by today’s consumers, without the tools to help you scale?
Many brands are challenged in this area with siloed systems for creating and managing content, resulting in difficulty to find existing content, duplication of assets, and lack of content consistency and governance across geos and channels.
Siloed systems and multiple complicated manual processes reduce your content velocity.
Join this session to learn:
Interactive Tour | Adobe
Embark on an interactive Tour through Customer Experience like no other. See what happens when you focus on the customer and explore the world of possibilities that the Adobe Experience Cloud has to offer.
Experience Demo Booths & Partner Booths
Interactive Tour | Adobe
Embark on an interactive Tour through Customer Experience like no other. See what happens when you focus on the customer and explore the world of possibilities that the Adobe Experience Cloud has to offer.
Customer Speaker | Multi-market B2C Ecommerce launch
Stay tuned more more details
Adobe Speakers Corner | Cross-Channel-Marketing
As businesses increasingly focus on customers, they see that they’re not one-dimensional, simple and static personas. And there are nearly infinite ways to engage with brands in the digital world, which adds yet another layer of complexity. As consumers we bounce across devices, locations, and channels so much now, we’re not even consciously aware of it.
For marketers it is hard to keep up with these ever-evolving customer expectations that are dramatically changing for every kind of organisation (B2C and B2B) - and at an incredible speed. Recent studies show that only four percent of businesses rate their ability to take in (real-time) customer signals “exceptional” and just three percent have all channels connected to achieve true cross-channel personalisation.
What a marketer really needs is the ability to connect the dots easily and quickly between data, content and the delivery of messages/offers to orchestrate the optimal experience. You need a solution to design, execute, and personalise your marketing across channels, while improving customer experiences on every device and touchpoint.
So how do you consistently connect with people across their every dimension?
Join this session to learn how to:
Experience Demo Booths & Partner Booths
Interactive Tour | Adobe
Embark on an interactive Tour through Customer Experience like no other. See what happens when you focus on the customer and explore the world of possibilities that the Adobe Experience Cloud has to offer.
Customer Speaker | Going global with Adobe Experience Manager
Delivering great digital experiences to customers regardless of their location, language, or culture, is crucial for an international business. Global site structure with local flexibility, content translation, cross-company governance in a de-centralised matrix organisation are just some of many important aspects to consider when it comes to a successful global experience strategy. Discover how Sika, a specialty chemical company, thanks to a strong partnership between Business & IT teams, has become ready for the world by leveraging best practices for global experience management.
Adobe Speakers Corner | Customer Intelligence
Bringing information together from numerous data sources alone is not going to resolve your challenge to underpin your experiences with the relevant customer intelligence. Processing those different datapoints from multiple channels, devices and data formats into easy-to-create business insights, leveraging machine learning and other artificial intelligence capabilities enables you to benefit from capabilities like anomaly detection and others.
Want to understand how we can help you? Meet Adobe´s Virtual Analyst – our approach to bringing together a set of functionalities, based on our analysis workspace, which expands your team through always-on, 24/7 performance, and lets you focus on the business-critical decisions from those insights.
Join this session to learn:
Interactive Tour | Adobe
Embark on an interactive Tour through Customer Experience like no other. See what happens when you focus on the customer and explore the world of possibilities that the Adobe Experience Cloud has to offer.
Customer Speaker | How to kickstart a global digital transformation within 9 months
Juice Plus+, a global franchise based nutrition supplements company with presence in 25+ countries and offices around the globe, is about to transform into digital. Learn on how we use the Adobe stack incl. AEM, Target, Analytics and Dynamic Media to revamp our whole digital landscape together with our partner Valtech in just 9 months from kick-off to go-live. It is a tough journey with some key learnings on the way but we’re about to launch our first countries in Q1/2020 on the new platform. We are happy to share our learnings and show how such an effort can benefit from experienced partners and vendors. We do a relaunch every decade whereas for our partners and vendors its daily business.
Adobe Speakers Corner | Real Time Customer Profile
One-to-one personalisation... Personalisation at scale... Individualisation... Personalised journeys... Whatever your buzz word is, the ability to understand both the historical context of your customer and what they are doing right here, right now, is fundamental to be able to serve that customer with the right message in the right format at the right time.
So how do we do that? Many of us have data warehouses and CRM systems, but are failing to leverage this data fast enough to make a difference in today's digital world - much less marry the digital world with the off-line world.
Now that we have a complete view of the customer, how do we action that information in real-time and with the benefits of AI and Machine Learning to gain insights and to test-out the 'best' next action or content item?
Join this session to learn:
Interactive Tour | Adobe
Embark on an interactive Tour through Customer Experience like no other. See what happens when you focus on the customer and explore the world of possibilities that the Adobe Experience Cloud has to offer.
Luminary Keynote
Adobe Closing
Networking Apéro
Benjamin Talin
Entrepreneur, International Keynote Speaker and published Digital Transformation Specialist
Petra Andrade
Product Owner ICE integration/content/experience
Conrad Electronic
Petra began her digital adventures with what was back then still Macromedia Dreamweaver. Since then she has had the opportunity to collect digital experiences with clients in Europe, Asia and the US. Now she is a product owner and member of Conrad’s ecommerce team. To her, the power of agile is in the business of people, not processes, and she is passionate about working with her team, customers and stakeholders to build great user experiences. Away from the office, Petra can be found brewing kombucha, sweating in a crossfit box, playing with her dog or taking advantage of her husband's excellent cooking.
Raphael Baettig
Chief Marketing Officer / Consulting
ajila
Raphael Bättig has been CMO at ajila since 2018 and also works as a consultant. Prior to that, he worked for several years in marketing and product management functions in the ERP environment and in the e-bike industry. Raphael Bättig holds a MBA in business administration with a focus on management at the University of Bern.
Philipp de Angelis
Company Builder and Ventures
Swisscom
As Company and New Ventures Builder at Swisscom, Philipp de Angelis is responsible for the integration of various digital solutions into Swisscom Operations and is thus at the forefront of driving forward the digitalisation processes. Philipp de Angelis holds a Bachelor's degree in international affairs and an MBA from the University of Geneva.
Arpit Gupta
Global Senior Director Digital
The Juice + Company
Bojan Laskovic
Principal Business Consultant
Valtech
Boris Meier
Team Manager Digital Analytics
Webrepublic
Peter Simon
Team Head Web & Digital Solutions
Sika
Christoph Thommen
COO Switzerland and Principal Tech Consultant
Valtech
Eva Bruchez
Experience Strategist
Adobe
Eva is a solution consultant & experience designer in Adobe’s EMEA Solution Consultant team. Combining a background in economic psychology, consumer behaviour and digital marketing, with Adobe Eva guides clients to envision and design relevant customer experiences throughout their online and offline touch points. Eva enjoys guiding clients in their digital transformation; combining technology with strategy and business value processes. Before joining Adobe in 2018, Eva managed the digital marketing of Chiquita bananas.
Angelo Buscemi
Country Manager Sales Director Switzerland, Austria & Eastern
Adobe
Timo Kohlberg
Senior Manager & Lead Product Marketing, Adobe Campaign, EMEA
Adobe
Timo Kohlberg is a digital marketing and cross-channel campaign management expert, focusing on creation of superior customer experiences. At Adobe, he is a senior manager of product marketing for Adobe Campaign (within the Adobe Experience Cloud) leading go-to-market strategy, communication, and business development across EMEA and other global regions. Timo is a renowned speaker at leading digital marketing events and congresses, and a thought leader on artificial intelligence, content velocity, customer journey management and mobile marketing strategies in B2B as well as B2C. Timo Kohlberg has 10 years of experience in the software industry, working for mid-size and enterprise companies including Infor, where he was responsible for Product Marketing and Demand Generation, covering key regions in EMEA. He holds a degree in Business Administration with emphasis on Marketing from Northumbria University in Newcastle and Munich University of Applied Sciences.
http://www.twitter.com/t_kohlberg
Sandro Looser
Senior Cloud Solution Consultant – Digital Experience
Adobe
Axel Schaefer
Head of Product Marketing, Analytics EMEA
Adobe
Axel has more than 18 years' background in digital marketing roles within consulting, agency and corporate functions. He is responsible for the positioning and market adoption of the Adobe Experience Cloud with customers, partners, press and analysts across EMEA and Latin America. Additionally, he is leading Adobe´s efforts within the usage of 'Data-driven Marketing' on a global level. Prior to joining Adobe in 2012, Axel was head of marketing strategy for IBM's smarter commerce initiative in Europe.
http://www.twitter.com/axel_schaefer