Join us on 30 January 2020 for a full day event dedicated to your digital marketing needs with inspiring expert sessions and an innovative and interactive tour. Like no other.
If you have not done so yet, register as soon as possible to make sure you can join.
Welcome to CXM Space
Design the experience, invent the technology
Presented by Amer Mohammed, CDO, Coop
Many organisations have this confused. No customer cares about you upgrading to office365. All they care about is saving time and convenience. Provide that to your customers and you will win in the long run.
Do believe the hype – CXM empowers the next wave of customer experiences
In this part of the keynote we will cover the major digital trends shaping customer centricity and driving organisations’ need to transform how they think about every aspect of customer and employee experience. It will also showcase how Adobe is investing in Customer Experience Management technology to empower the next wave of customer experience, through the Adobe Experience platform and recently announced Adobe Experience Manager Cloud Service.
Embracing change: Adobe’s Digital Transformation Journey & Data Driven Operating Model
Adobe’s Digital Strategy Group – Enabling our strategic account to unleash their potential
The session will showcase how Adobe’s DSG partners with their customers to help them realise the full potential of their investments in marketing technology. The presentation will illustrate DSG’s original data-driven approach to combine top level digital customer journeys performance to core digital capability maturity, benchmark your organisation with competition or other verticals and formulate actionable recommendations for both C-Suite’s and practitioners.
Adobe Content Velocity
Purchasing tools is just one step, but what more?
Drive a progressive and consistent customer brand experience. How to manage and grow a global experience platform where it can become relevant and personal for our customers.
Transforming the Customer Experience
Customer lifecycle Marketing Automation with Marketo
From 'Unknowns' to 'Engaged customers' with Marketing Automation in B2B – get insight and practical examples from implementation of Marketing Automation for lead generation and how you can evolve your MA to drive customer onboard, activation and engagement.
Adobe Realtime Personalisation
Coop's learnings from onboarding Adobe Analytics across the organisation and platforms
Telenor’s journey to become truly customer centric
Adobe Cross Channel Marketing
Running a Digital Business
Boosting engagement and sales through lead nurturing
Nordens største bilkonsern om kundeopplevelser og god kundedialog
Møller Mobility Group er et av Nord-Europas største bilkonsern, og har de siste årene jobbet mye med digitalisering, nye tjenestemodeller, og ikke minst etablert et eget inhouse-byrå, med særlig fokus på kundereisen, god kundedialog, og mer effektiv digital tilstedeværelse. Kim Motrøen leder inhousebyrået, og vil dele erfaringer, eksempler og planer.
This session will be conducted in Norwegian.
Customer Intelligence - Creating a holistic view across channels & devices
Bringing information together from numerous data sources alone is not going to resolve your challenge to underpin your experiences with the relevant customer intelligence. Processing those different datapoints from multiple channels, devices and data formats into easy-to-create business insights, and leveraging machine learning and other artificial intelligence capabilities enables you to benefit from capabilities like anomaly detection and others.
Adobe Experience League
Data-driven & personalised customer experience at SpareBank 1
Hear how SpareBank 1 will innovate in the coming years to be able to deliver the right message, to the right audience, at the right time, and in the right channel. They will also consider what this means for SpareBank 1 technology when it comes to their ability to deliver great customer experiences both online and offline.
This session will be conducted in Norwegian.
Key learnings from working with our largest European customers
The DSG team will share some of the key learnings observed form working with our customers in Europe. The team will explore the key themes that are observed across most digital transformations, the key challenges and common success factors. The session will be interactive and allow for Q&A.
Head of Digital Channel Development | Chef Kanalutveckling
Head of Group Digital
Credited for transforming the ferry travel industry and a big believer in customer experience being the SINGLE MOST IMPORTANT focus, Amer has changed how organisations think and act. He is a programmer, but never talks about tech details. He is considered to be an “A.I” guru but knows nothing about machine learning. He is, simply put, a paradox.
Head of Marketing Operations
Technical Product Owner (AEC)
Michael Nordgren is a Technical Product Owner for Volvo Group Public Internet Platform,VGPIP. Michael has been in the IT industry for over 30 years working in a wide range of fields such as operations, solutions development, process and operations development. Over the last six years, Michael has focussed on Digital Marketing and providing opportunities for marketing professionals to make a difference.
Head of Group Digital Marketing
Daniel leads Group Digital Marketing at Bisnode, one of Europe's leading data and analytics companies. He has designed and developed digital marketing capabilities including Marketing Automation at Bisnode since 2016 and has a decade long background in sales/marketing technology and management consulting prior to Bisnode.
Johan Riis Johansen
Head of Digital Services Development
Johan creates autonomous and highly effective teams, and gives them tools to address customer pains drastically and swiftly.
Head of Marketing
Managing Director Adobe Nordics
Franck has more than 20 years of experience in the software and IT industry. He has worked with sales and implementation of high end business solutions to leading Nordic and European companies with a focus on CRM, marketing and HR. With a strong focus on delivering value to companies through the implementation of leading business applications, Franck has built experience and best practices in how companies can build and execute effective business cases in quickly rolling out adapted solutions addressing their needs.
Senior Solutions Consultant
Andreas has worked in the digital marketing and experience business in the Nordics since 2006. His experience covers customer training, post- and pre-sales engagements across multiple solutions and products in the Adobe stack. He speaks Swedish, Danish and English and is also an Ironman in the making.
Product & Industry Marketing EMEA
Jamie has worked in digital marketing for 20 years, 12 of those with Adobe helping clients implement and adopt optimisation, personalisation and behavioural targeting. He has experience client, agency and vendor-side and has worked in digital marketing for Adobe in EMEA and APAC, covering the South East Asia region.
In his current role, Jamie is part of the product and industry marketing team for the Adobe Experience Cloud in EMEA. His current areas of focus include personalisation, AI and the role of technology in delivering superior customer experiences.
Practice Director Digital Strategy Group EMEA – London
Quentin leads Adobe’s Digital Strategy Group (DSG) practice for the Telecommunications, Media & Technology industries in EMEA, and he is based in London. In his role, he works with senior decision-makers and digital marketing practitioners to help them become true Experience Businesses, by advising on their digital strategies, transformation roadmaps and value realisation plans. Quentin joined the Adobe family just over a year ago, coming from Accenture, where he was in charge of Coms & Media industry strategy. He has over 18 years’ experience in the consulting space and has worked for clients in Europe, the Middle-East and Asia.
Senior Consultant, Digital Strategy Group, Copenhagen
As a senior consultant at Adobe, Can is responsible for helping Adobe’s customers and prospects understand, justify and realise the value of their investment in Adobe solutions. He works closely with Adobe’s top customers to construct value based business cases for their digital marketing initiatives. Before joining Adobe, Can worked as a Senior Value Engineer in SAP’s EMEA organisation.
As a Solutions Consultant with experience technology, Dana empowers customers to make quicker and smarter decisions navigating to improved customer intelligence. She has a strong background in campaign strategy and technology leading to her main focus at Adobe in data and insights. Dana is a leader in Diversity and Inclusion Development in the Nordics. In her spare time, she is an avid traveller and a creative explorer; her most breath-taking experience so far was the journey to the centre of the Earth.
Senior Director, Digital Media Marketing
Simon Morris is Senior Director, Digital Media Marketing at Adobe Systems for Europe, Middle East and Africa (EMEA) and is responsible for all marketing campaigns, media, and demand programs across the Creative Cloud and Document Cloud. Prior to joining Adobe, Simon was vice president of global marketing at ClickSoftware, the leading global provider of service and mobile workforce management solutions. In this role, Simon was responsible for building the global marketing strategy across the entire marketing mix and was also part of the leadership team that led the company through a successful IPO.
Principal Solutions Consultant
Jo has always been fascinated by solving problems, which is probably why she is now a solutions consultant. At Adobe she works with customers and partners to use Adobe technology solutions to deliver real business value. She started her working life as a scientist, and has now come full circle. Increasingly using the data and modelling techniques from those days to help customers move into the world of machine learning and artificial intelligence. The world is changing, and she is proud to be working with Adobe to help her customers to move in that changing world with confidence.