Join us on 30 January 2020 for a full day event dedicated to your digital marketing needs with inspiring expert sessions and an innovative and interactive tour. Like no other.
Franck Attia | Adobe
Jamie Brighton | Adobe
Quentin Derome | Adobe
Exhibition & Partner Area
Michael Nordgren | Volvo Group
Jenny Gejke | SJ
Daniel Nyberg | Bisnode AB
Linda Wetterborg | Telenor
Can Etili | Adobe
If you have not done so yet, register as soon as possible to make sure you can join.
Plenary | Welcome | Franck Attia, Managing Director, Adobe Nordic
Design the experience, invent the technology
Presented by Amer Mohammed, CDO, Coop
Many organisations have this confused. No customer cares about you upgrading to office365. All they care about is saving time and convenience. Provide that to your customers and you will win in the long run.
Do believe the hype – CXM empowers the next wave of customer experiences
In this part of the keynote we will cover the major digital trends shaping customer centricity and driving organisations’ need to transform how they think about every aspect of customer and employee experience. It will also showcase how Adobe is investing in Customer Experience Management technology to empower the next wave of customer experience, through the Adobe Experience platform and recently announced Adobe Experience Manager Cloud Service.
Adobe’s Digital Strategy Group – Enabling our strategic account to unleash their potential
The session will showcase how Adobe’s DSG works with their strategic accounts to help them realise the full potential of their investments in marketing technology. The presentation will illustrate DSG’s original data-driven approach to combine top level digital customer journeys performance to core digital capability maturity, to formulate actionable recommendations for both C-Suite’s and practitioners.
Content Velocity | Adobe
Purchasing tools is just one step, but what more? | Michael Nordgren, Product Owner, Volvo Group
Drive a progressive and consistent customer brand experience. How to manage and grow a global experience platform where it can become relevant and personal for our customers.
Transforming the Customer Experience
Customer lifecycle Marketing Automation with Marketo
Real-time customer experience starts with Adobe Experience Platform | Adobe
Customer Speaker | Coop Denmark
Telenor’s journey to become truly customer centric
Cross Channel Marketing | Adobe
Adobe Data Driven Operating Model | Adobe
Customer Speaker | Nobia
Customer Speaker | Moller Group
Customer Intelligence | Adobe
Experience League | Adobe
Data-driven & personalised customer experience at SpareBank 1
Presented by Maria Svendsen, Head of Personalisation & Ola Haseth Balestrand, Head of Marketing Technology, SpareBank 1
Keys learnings from working with our largest European customers
In this second session, the DSG team will share some of the key learnings observed from working with our largest customers in Europe. The team will explore the key themes that are observed across most digital transformations, the key challenges and common success factors. The session will be interactive and allow for Q&A.
e-Commerce | Adobe
Head of Digital Channel Development | Chef Kanalutveckling
Michael Nordgren is a Technical Product Owner for Volvo Group Public Internet Platform,VGPIP. Michael has been in the IT industry for over 30 years working in a wide range of fields such as operations, solutions development, process and operations development. Over the last six years, Michael has focussed on Digital Marketing and providing opportunities for marketing professionals to make a difference.
Head of Group Digital Marketing
Daniel leads Group Digital Marketing at Bisnode, one of Europe's leading data and analytics companies. He has designed and developed digital marketing capabilities including Marketing Automation at Bisnode since 2016 and has a decade long background in sales/marketing technology and management consulting prior to Bisnode.
Head of Marketing
Managing Director Adobe Nordics
Franck has more than 20 years of experience in the software and IT industry. He has worked with sales and implementation of high end business solutions to leading Nordic and European companies with a focus on CRM, marketing and HR. With a strong focus on delivering value to companies through the implementation of leading business applications, Franck has built experience and best practices in how companies can build and execute effective business cases in quickly rolling out adapted solutions addressing their needs.
Product & Industry Marketing EMEA
Jamie has worked in digital marketing for 20 years, 12 of those with Adobe helping clients implement and adopt optimisation, personalisation and behavioural targeting. He has experience client, agency and vendor-side and has worked in digital marketing for Adobe in EMEA and APAC, covering the South East Asia region.
In his current role, Jamie is part of the product and industry marketing team for the Adobe Experience Cloud in EMEA. His current areas of focus include personalisation, AI and the role of technology in delivering superior customer experiences.
Practice Director Digital Strategy Group EMEA – London
Quentin leads Adobe’s Digital Strategy Group (DSG) practice for the Telecommunications, Media & Technology industries in EMEA, and he is based in London. In his role, he works with senior decision-makers and digital marketing practitioners to help them become true Experience Businesses, by advising on their digital strategies, transformation roadmaps and value realisation plans. Quentin joined the Adobe family just over a year ago, coming from Accenture, where he was in charge of Coms & Media industry strategy. He has over 18 years’ experience in the consulting space and has worked for clients in Europe, the Middle-East and Asia.
Senior Consultant, Digital Strategy Group, Copenhagen
As a senior consultant at Adobe, Can is responsible for helping Adobe’s customers and prospects understand, justify and realise the value of their investment in Adobe solutions. He works closely with Adobe’s top customers to construct value based business cases for their digital marketing initiatives. Before joining Adobe, Can worked as a Senior Value Engineer in SAP’s EMEA organisation.